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What is Devine Color?

Devine Color Creamy Wall Coatings is more than just paint. It’s paint, illuminated. Since inception, Devine Color has been a category innovator – created by an artist who sees color not as a number on a swatch, but as a true reflection of your sense of style. Devine Color Creamy Wall Coatings feature a premium, ultra-creamy, color-illuminating formula that embraces light to let rich, radiant color shine through. The 209 luminous hues will inspire you to think outside the swatch.


Who is Gretchen?

Gretchen Schauffler is the creative director, color mentor and founder of Devine Color. She is an artist whose philosophy centers on unlocking the secrets of developing a personal color palette. Using the basic six colors of the rainbow, she enjoys showing people how to choose complementary colors that you are emotionally attuned to while sharing tools and tips on how to approach color with a new confidence.


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What does “trend-proof” color mean?

When Gretchen Schauffler left Puerto Rico in the late 1970s, she also left behind an endless resource of lime greens and corals. When she arrived in Oregon, Gretchen was shocked to find only dusty blues, pink mauves, hunter greens and cranberry reds. This influenced her philosophy that great color and great design is trend-proof, just like art and nature.


See color in a whole new light!

Look through the window and see how Devine Color comes to life in the light of your home and plays off subtle tones in your floors, countertops, tile, furniture, fabrics and accessories. Click the choices below to see the Devine Color cards.

Devine Color Discovery Cards Color Card are available at your local Rodda location.

  • Cool Grasses & Evergreens
  • Desert Lights
  • Espresso Blends
  • French Casino
  • Havana Del Alma
  • Natural Blondes
  • Ocean Tide Pools
  • Pacific Trail Mix
  • Pebbles & Cream
  • Pieces Of Paradise
  • Running Wild
  • Silver Skies
  • Sweet & Hot Beans
  • Valley Vineyards & Spices
  • Vida De Lago
  • Wild At Heart
  • Wild Child
  • Wild Whim
  • Woven Tattles & Spun Tales
  • Devine Color: Cool Grasses & Evergreens

    Gorgeous greens that make rooms feel au natural

    cool grasses & evergreens
  • Devine Color: Desert Lights

    Organic oranges that infuse rooms with exotic wisdom

    desert lights
  • Devine Color: Espresso Blends

    Rich browns and creamy neutrals that brew an aroma of elegance

    espresso blends
  • Devine Color: French Casino

    Cosmopolitan colors that gamble with a French twist

    French Casino
  • Devine Color: Havana Del Alma

    Vintage hues that flatter rooms on a pursuit for loveliness

    Havana Del Alma
  • Devine Color: Natural Blondes

    Youthful yellows that make rooms vibrate with warmth

    Natural Blondes
  • Devine Color: Ocean Tide Pools

    Beautiful blues that compose rooms with restful thought

    ocean tide pools
  • Devine Color: Pacific Trail Mix

    Natural, nutty neutrals that fill rooms with personality

    Pacific Trail Mix
  • Devine Color: Pebbles & Cream

    Natural neutrals that fill rooms with sheer delight​

    Pebbles & Cream
  • Devine Color: Pieces Of Paradise

    Citrus and spice that fill rooms with everything nice

    Pieces Of Paradise
  • Devine Color: Running Wild

    Down-to-earth tones that reach for the sky

    Running Wild
  • Devine Color: Silver Skies

    Perfect purples that make rooms memorably regal

    Silver Skies
  • Devine Color: Sweet & Hot Beans

    Whimsical and vivid hues that awaken your inner child

    Sweet & Hot Beans
  • Devine Color: Valley Vineyards & Spices

    Rich reds that satisfy rooms' passionate appetites

    Valley Vineyards & Spices
  • Devine Color: Vida De Lago

    Lakeside colors that swim with luxurious abandon

    Vida De Lago
  • Devine Color: Wild At Heart

    Lush, lovely hues that impart a safari of style

    Wild At Heart
  • Devine Color: Wild Child

    Playful, untamed hues that bring out the beast in you

    Wild Child
  • Devine Color: Wild Whim

    Robust, rich colors that stalk all your senses

    Wild Whim
  • Devine Color: Woven Tattles & Spun Tales

    Worldly shades that surround rooms with timeless splendor

    Woven Tattles & Spun Tales